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Coercive Control Campaign

In 2019 the PCC launched a campaign to raise awareness of coercive control and emotional abuse in relationships.

Know This Isn't Love campaign
Know This Isn't Love campaign

Coercive control became a criminal offence in 2015 and involves an act or a pattern of acts of assault, threats, humiliation and intimidation or other abuse by a perpetrator that is used to harm, punish or frighten their victim.

Although many people associate domestic abuse with physical violence, coercive control recognises the damaging impact of other forms of abuse in relationships as well.

Know this isn't Love

Using examples of various aspects of emotional abuse and controlling behaviour, the Know this isn't Love campaign aimed to raise awareness of relationship abuse and encourage people who may be experiencing these types of behaviour to seek support through Victims First.  The campaign included nine examples of different behaviours people may experience, for example, isolation, manipulation, threats and control. These are told through both male and female examples and also include examples from same-sex relationships.

 Don't Disappear

'Don't Disappear' is a video highlighting the red flags to look out for in a relationship which can be the warning signs of controlling behaviour and abuse.  It follows the story of Jamie and Emma, from the seemingly loving early stages of their relationship, to the development of abusive behaviour.


Although anyone can be a victim of coercive control, ‘Don’t Disappear’ is particularly aimed at younger people who may have less experience of relationships or people who are at the beginning of a relationship, to raise awareness of the red flags which at the time, may be missed or misinterpreted as acceptable behaviour. 

In this example Emma is the victim, however both men and women can be victims or perpetrators of coercive control which can take place in heterosexual and same-sex relationships.

Further information on the campaign can be found on the Victims First website.

Anyone who is concerned they may be experiencing abuse in their relationship can contact Victims First for support on 0300 1234 148 or make an online referral.