Photo of a black man looking at the viewer

Do the Right Thing campaign launches

Home > Latest News > Do the Right Thing campaign launches

The Do the Right Thing campaign, which encourages men to recognise and call out sexism and harassment, launches in the Thames Valley today [21 March].

Do the Right Thing encourages men to recognise sexual harassment and misogynistic behaviour from others and give them the confidence to call it out when they witness it.

Following the success of Sussex OPCC introducing the campaign, Thames Valley is launching a localised version to align with its work around Violence Against Women and Girls (VAWG). 

Matthew Barber, Police and Crime Commissioner for Thames Valley, said: “In partnership with Thames Valley Police, I am committed to tackling sexual violence and harassment and the Do the Right Thing campaign reminds men that we must all speak out against inappropriate behaviour. 

“We all have a responsibility to speak up whenever we see bigotry, violence or abuse and the campaign offers some simple advice on what people can do to play their part to tackle inappropriate behaviour.

“I continue to support victims of crime with my Victims First service and I’ll also be using the campaign to promote this in the hope that further support can be given to victims.

“I’m encouraging people to support my campaign on social media using the hashtag #DoTheRightThingThamesValley.”

As part of the campaign men are being asked to do a variety of things including:

  • If they see someone feeling uncomfortable with someone else’s behaviour, check they’re okay.
  • Remember consent must be mutual in sexual relationships – be aware of their own actions and speak out if they hear friends aren’t being.
  • Call it out if a friend or colleague makes an inappropriate sexual remark.
  • Recognise if their own behaviour has been inappropriate in the past and make changes for the better.
  • Tell people about the Victims First service if they think they need help. 

Further information, including information on Victims First, can be found on the campaign page.