AIM: Police and partners address road safety concerns, especially amongst vulnerable groups such as younger people, cyclists and pedestrians.
Thames Valley Police
- The #SlowDown social media campaign which aimed to highlight the risk of driving at illegal/ inappropriate speeds was delivered and gained over 28,000 views.
- Corporate Communications ran a “Be bright, be seen” social media campaign about the need for reflective clothing to improve safety on the roads, which was seen by 12,143 people online.
- Corporate Communications delivered social media activity as part of Motorcycle Safety Week, which was seen by around 16000 people online.
- As part of the drink and drug driving summer operation, a video was produced featuring a bereaved mother whose daughter was killed in a drink drive collision caused by a family friend. There was a call to action for people to report drink drivers and not to drink and drive as it devastates lives. The short video sits on YouTube. Social media channels were used to promote this anti-drink and drug drive message and media were invited to speak to case study, Karen.
- In August, a case study video of a young driver who killed another motorist when he was overtaking at speed was published across social media to highlight the dangers of speeding and the impact on lives.
- Social media activity was delivered around the Driver Vision Pilot campaign in association with the Road Safety charity Brake, which highlighted statistics around poor driver vision and its effects on road safety. Results are yet to be published.
- A theatre production project, Safe Drive Stay Alive, which explores the circumstances of a road traffic collision, was performed to 15,000 young people during November 2018. The campaign reaches new and pre-drivers to influence behaviour and attitude on the roads and was delivered by a road safety partnership including Thames Valley Police, local councils and emergency services.
- The annual Roads Policing Christmas drink and drug driving awareness campaign was run in collaboration with Hampshire. Video materials had a total of 91,000 views.
Operation Tutelage was developed by the Joint Operations Unit of Thames Valley Police and Hampshire Constabulary to tackle uninsured drivers. It has been adopted as a national initiative and was launched in November 2018.